In social media marketing, timing is everything. Social Streams gives you real-time visibility into what people are saying about your brand, your competitors, and your industry — as it happens.
Setting Up Streams
Create custom monitoring columns for different purposes: brand mentions, competitor tracking, industry hashtags, or keyword monitoring. Each stream pulls live data from Twitter/X and Reddit, refreshing automatically.
What You Can Monitor
- Brand mentions — Track every time someone mentions your product or company
- Keywords — Monitor industry terms and trending topics
- Hashtags — Follow hashtag performance and conversation volume
- Competitors — Watch what your competitors are posting and how people respond
Taking Action
When you spot an important mention, you can respond directly from Social Streams, save it to your Social Inbox for follow-up, or use it as inspiration for new content. The aggregated feed view gives you a unified timeline of all your streams.
Social Streams vs. Traditional Social Listening
Traditional social listening tools (Brandwatch, Mention, Sprinklr) are powerful but expensive ($500-2,000+/month) and designed for enterprise teams. Social Streams brings the core monitoring functionality — real-time feeds, keyword tracking, and competitive intelligence — into your existing marketing dashboard at no extra cost.
The key difference: Social Streams is action-oriented. You don't just see mentions — you respond, save, and create content directly from the stream. No switching between monitoring tools and publishing tools.
Use Cases for Marketing Teams
- Customer support — Catch and respond to product questions on Twitter before they become complaints
- Trend jacking — Spot trending topics in your industry early enough to create relevant content while they're still trending
- Competitive intelligence — Monitor competitor launches, outages, and customer complaints for real-time positioning opportunities
- Campaign tracking — Create a stream for your campaign hashtag to monitor real-time reception and engagement
- PR monitoring — Track brand sentiment during launches, announcements, and potential crisis moments
FAQ
Which platforms does Social Streams monitor?
Twitter/X and Reddit are supported with real-time monitoring. LinkedIn and Instagram monitoring is available through keyword and hashtag tracking. TikTok monitoring tracks hashtag volumes and trending audio.
How many streams can I create?
Unlimited. Most teams start with 3-5 streams (brand mentions, competitor, industry keywords) and expand as they identify new monitoring needs.