In social media marketing, timing is everything. Social Streams gives you real-time visibility into what people are saying about your brand, your competitors, and your industry — as it happens.
Setting Up Streams
Create custom monitoring columns for different purposes: brand mentions, competitor tracking, industry hashtags, or keyword monitoring. Each stream pulls live data from Twitter/X and Reddit, refreshing automatically.
What You Can Monitor
- Brand mentions — Track every time someone mentions your product or company
- Keywords — Monitor industry terms and trending topics
- Hashtags — Follow hashtag performance and conversation volume
- Competitors — Watch what your competitors are posting and how people respond
Taking Action
When you spot an important mention, you can respond directly from Social Streams, save it to your Social Inbox for follow-up, or use it as inspiration for new content. The aggregated feed view gives you a unified timeline of all your streams.